Who are you speaking to?
Watch this video with actor Jay Thomas,
Imagine if you had no idea who the “Lone Ranger” was and you heard this (if you don’t happen to know who the Lone Ranger was, you might want to do your homework). You might be able to piece it together, but the real impact of the story would be completely lost. You should use practical examples, images that people can sink their teeth into but you should get a feeling for who your audience is first.
Speaking of the Lone Ranger, here’s a clip.