McSweeney’s is a publishing house, they make books.
McSweeney’s was founded by Dave Eggers, who is an author and clever, clever guy.
McSweeney’s Internet Tendency is a daily literature and humor site created by McSweeney’s publishing.
Why should you read it? Quite simply, it’s very good, it’s very funny and it gives you a clear look at how good stories are told. Here’s your challenge for the day, take some time to read McSweeney’s and tell me what you think in the comments.