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7. Painting Images With Words

7. Painting Images With Words

“The day that my grandmother died the world looked like a barren place to me. Everything looked brown and vacant.”

Our senses are our windows to the world. We experience the world through our touch, taste, smell, sight and hearing. We experience stories most powerfully when we can perceive them through these senses.

Describe the pulpy roughness of the kiwi or the heart quickening pace of the crowd cheering, give your audiences imagination an image to latch onto. Not only will this make it easier for you to tell the story, it will make it easier for your listeners to remember what you said twenty minutes later.

Take, as an example, kinetic typography (the video above). A relatively new artform that combines typographic flourishes with video and speech to produce – well, just watch and see. It transforms simple words into a fully realized sensory experience.

What the heck, here is one more just because I love this stuff.

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