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70. J.C. Hutchin’s Personal Effects

70. J.C. Hutchin’s Personal Effects

Recently I read J.C. Hutchin’s Personal Effects. If there is an offramp to a new brand of storytelling in traditional book publishing then this is it. J.C. takes his narrative (which is already fantastic) and extends it across mediums. Alongside the book, you will get a pouch of “personal effects,” photographs, business cards, legal documents and artwork all related to the story and all containing clues that drive the mystery forward.

Along with that, every website and every phone number mentioned in the book actually exists, and each of them brings you a little deeper into the plot. By the time you’re half-way through, you’ll start to realize that you are as determined to solve the mystery as the protagonist, and J.C. gives you the tools to do it.

The book is a collaboration between Mr. Hutchin’s and Jordan Weisman, a game designer and serial entrepreneur responsible for a number of Alternate Reality Games (which we will talk about later).

Personal Effects won’t teach you about good storytelling, but it is an important look down the rabbit hole at what the future of storytelling will look like. Watch the video, grab a few clues and learn more about Dark Arts.

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  • http://braincandyllc.com/ Scott Walker

    ARG implementation aside, this is also a great example of giving fans a reason to buy your product (see http://www.techdirt.com/articles/20090201/14082…).

    Differentiation of product in a world where content is quickly becoming commoditized is key to introducing a new offering.

    This is one of many possible approaches (Level 26 (http://www.level26.com/about/) is another one.)

    Just found your site, looking forward to digging into the postings.

  • http://braincandyllc.com/ Scott Walker

    ARG implementation aside, this is also a great example of giving fans a reason to buy your product (see http://www.techdirt.com/articles/20090201/14082…).

    Differentiation of product in a world where content is quickly becoming commoditized is key to introducing a new offering.

    This is one of many possible approaches (Level 26 (http://www.level26.com/about/) is another one.)

    Just found your site, looking forward to digging into the postings.

  • Pingback: Best of the Week 5 | 93 Studios

  • http://www.allancartersaga.com John W. B osley

    cool. I’m on the list. Thanks guys!

  • http://genlack.com/ Steve Lack

    Thanks for posting this great list. I’m looking forward to all the new info and insights available by following these folks.

  • http://twitter.com/LittlePawPro LittlePawProductions

    Great list! Very helpful for us just getting started with twitter!

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