embed embed share link link comment comment
Embed This Video close
Share This Video close
bookmark bookmark bookmark bookmark bookmark bookmark bookmark bookmark bookmark bookmark bookmark bookmark
embed test
Rate This Video embed
Tags For This Video tags
rate rate tags tags related related lights lights

55. The Guardian Open Platform Project

55. The Guardian Open Platform Project

As a part of our storytelling story we talk about “transmedia.” Where multimedia content uses the same information across multiple platforms, transmedia takes different platforms and uses their individual strengths to tell a richer story.

Some newspapers, like the Guardian, are taking a transmedia approach to saving themselves from irrelevancy. What they discovered was that their strength is in their information, and the strength of the web is in allowing people to access and manipulate that information in a robust manner. The result of these discoveries is what they are calling the Guardian Open Platform.

This service allows developers to build upon the Guardian’s content database and get access to a rich group of datasets curated by Guardian journalists,

The Open Platform is the suite of services that make it possible for our partners to build applications with the Guardian. We’ve opened up our platform so that everyone can benefit from our journalism, our brand, and the technologies that power guardian.co.uk.

They began this service in March of 2009 and it is currently in BETA. In the future, they hope to create a strong platform for developers and other businesses to remix their content in interesting ways and I can only assume they hope to create some new business models in the process.

Related Posts

For free updates about all of our new content, you should follow us on twitter today. You can also join us on our Facebook Fan Page.

Products You Might Like


Now Playing

Sponsors