As a part of our storytelling story we talk about “transmedia.” Where multimedia content uses the same information across multiple platforms, transmedia takes different platforms and uses their individual strengths to tell a richer story.
Some newspapers, like the Guardian, are taking a transmedia approach to saving themselves from irrelevancy. What they discovered was that their strength is in their information, and the strength of the web is in allowing people to access and manipulate that information in a robust manner. The result of these discoveries is what they are calling the Guardian Open Platform.
This service allows developers to build upon the Guardian’s content database and get access to a rich group of datasets curated by Guardian journalists,
The Open Platform is the suite of services that make it possible for our partners to build applications with the Guardian. We’ve opened up our platform so that everyone can benefit from our journalism, our brand, and the technologies that power guardian.co.uk.
They began this service in March of 2009 and it is currently in BETA. In the future, they hope to create a strong platform for developers and other businesses to remix their content in interesting ways and I can only assume they hope to create some new business models in the process.