“It’s amazing that the amount of news that happens in the world every day always just exactly fits the newspaper.” –Jerry Seinfeld
USA Today, founded by Allen Neuharth, distinguished itself in 1982 by becoming the nation’s first, true national newspaper. Compared to the New York Times and Wall Street Journal, USA Today used a brightly colored front page as well as charts and diagrams to deliver its brand of the news. After early criticism (many thought that a national newspaper would dilute the way news was reported), USA Today caught on and today it is distributed to over 2 Million people nationwide.
Since we are taking a little tour through different types of newspapers, I want you to crack open USA Today’s website or pick up at copy at your local new-stand.
Report to the next segment when you’re done, and we’ll take the last stop on this tour.