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76. Newspaper Advertising Rates

Posted By 93 Studios On September 18, 2009 @ 10:00 am In Frontpage,Newspapers | No Comments

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We have talked about advertising a lot this story, print advertising in particular. Have you ever wondered how much it would cost to advertise in a newspaper? Well, Gaebler [2] has an answer for you. They list estimated cost to advertise for hundreds of newspapers across the country. Their costs are based on a typical column inch of black and white advertising space and they don’t take into account seasonal changes or larger ad formats.

As an example, the New York Times with a circulation (as estimated by Gaebler) of 1,120,000 costs $1,196 to run. For the the Wall Street Journal, with its 2,062,000 readers the cost is $1,576.00. At first blush, with CPMs (Cost Per Thousand views) of less than a dollar, these rates don’t seem to bad, however, considering that nearly 25% of the average paper is taken up by advertising and the format described is extremely small, it would take a lot more money and a much larger ad to actually get your brand noticed.

If you are thinking about buying a print ad, take a look at the video above and get some tips and tricks to making a better buying decision.

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[2] Gaebler: http://www.gaebler.com/Newspaper-Ad-Rates.htm

[3] Image: http://ninetythrees.com/newspapers/jeff-jarvis-and-google-rules/

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