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78. Jeff Jarvis and “Google Rules”

78. Jeff Jarvis and “Google Rules”

Trust the People

Listen to Your Customers

Get Out of the Way of Consumers

Customer Service is the New Advertising

Jeff Jarvis, who we heard from earlier, talks about the future of media and what brands need to do in order to move into the future. The rules above are what he calls the “Google Rules” and they act as a framework for this lecture. It’s (relatively) short, punchy and while not directly related to the newspaper industry, it does give a great deal of insight that most media professionals should have.

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  • Terry

    Awesome show

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