If you can’t sell enough of something, just raise the price for the people still buying.
There are more than a few economists who would have a bone to pick with this outlook, but it hasn’t stopped newspapers from trying anyway.
As of June 1st, the New York Times raised the price of their product to $2 at the newsstand. The Washington Post, Tampa Tribune and Dallas Morning News have also raised their prices. According to Alexia Quadrani, an analyst at JPMorgan Chase, “Those rate hikes will continue as long as they can keep pushing them through . . .”
What does this mean for your average newspaper reader? You are now being faced with a newspaper being run on a smaller budget that costs more money. On the plus side, there are fewer advertisements to deal with but that’s a problem too, those advertisements gave context to the paper, and especially during coupon season they were often valuable content for many people.
The question is how long will people continue to pay higher prices and how much more is the print “experience” really worth to people? This 22 News Report from Springfield, Mass. shot in February might help you decide.