Bottom Line: Another musical meme, this time with a TV cross-over. South Park has been the birth and death of many a meme.
“What What (In the Butt)” is a viral video created by Andrew Swant and Bobby Ciraldo of Brownmark Films for the song of the same name by Samwell. It is known for its numerous camp references to homosexuality and anal sex. The lyrics of the song, a production of Mike Stasny, mostly revolve around the title. The video was shot in wide-screen format and was primarily produced with a green screen. It was uploaded on Valentine’s Day 2007 to YouTube and Google Video.
With regard to the Christian imagery in the video, Samwell, in an interview with KROQ-FM, said that the opening image is “not a cross, but a flaming symbol that [he] just happened to use,” but according to Stasny, “[Samwell] wanted it because he’s a Christian but he doesn’t do Christian morality. For him, having a burning cross is a way to pay respect to his beliefs.” The video also parodies the flower petal scene from the movie American Beauty. Brownmark Films released an interview with Samwell on April 8, 2007, in which he discussed the public reception of the song at length.
Videos: What What In The Butt
Pictures: What What In The Butt
Video Search Results: 157,000 – 5
Photo Search Results: 18,900 – 4
Search Volume: 12,100,000 – 5
Blog Search Results: 27,354 – 3
News Search Results: 17 – 2