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Leeroy Jenkins

Leeroy Jenkins

Bottom Line: World of Warcraft has consumed the lives of millions of adoring fans, it was only a matter of time before it become a meme in its own right. Leeroy Jenkins combines the Internet’s love of borderline psychosis with the star power that is WoW.

The video was released by the World of Warcraft player guild “PALS FOR LIFE.” It features a group of players discussing a detailed battle strategy for the next encounter while one of their party, Leeroy, is away from his computer. Their plan is ruined when Leeroy returns and, ignorant of the strategy, immediately charges headlong into battle shouting his own name as a battle cry. His companions rush to help, but Leeroy’s actions ruin the meticulous plan, and all of the group members are killed.

The Internet phenomenon started with the release of the video clip to the World of Warcraft game forum in a thread entitled “UBRS (vid) ROOKERY OVERPOWERED! blue please.,” which jokingly presented the video in a serious context. The thread requested that other players provide help with strategy and that Blizzard reduce the difficulty of the encounter. The video spread as an internet meme, and Leeroy’s response to the other players chastisements, “at least I have chicken,” was also much parodied.

When asked about his actions in the video by National Public Radio, Ben Schultz said: “We were drinking 40s and just yelling at each other.

Meme Anatomy: Pop Culture, Overreactions, WTF

Urban Dictionary

1. Leeroy Jenkins is a character from the game World of Warcraft (WoW). He is the main ‘star’ in the leeroy jenkins video, where he apparently was warming up leftover chicken in his microwave, came back and had not payed attention that his Guild (Pals for Life) was not ready to run in and attempt to complete a Raid, and they all ran in after him, and died.

The famous line is “LEERROYYY JEENKIINNSS” while leeroy runs in and makes him and his whole guild die. Some of the other things that are said are: “Goddammit leeroy”, “you do this every time”, “you’re so stupid”, and the ever so famous last bit of the video, “at least I have chicken”, indicating he was heating up the leftover chicken.

The Guild has not yet stated whether or not the video is fake. Some say it is, and you can see certain images showing it was setup, while others believe it is 100% legit.

This video has millions of views on YouTube, and almost every internet user knows of it. The video is famous for it’s randomness and chaos. You really have to watch the video to understand it.

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Other Sources

Videos: Leeroy Jenkins

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Meme Strength

Video Search Results: 6,310 – 3.5
Photo Search Results: 708 – 2.5
Search Volume: 418,000 – 3
Blog Search Results: 16,481 – 3
News Search Results: 66 – 2.5

Overall [rating:2.9]

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