Bottom Line: Like LOLCats before it, FAIL is a meta-meme. The formula is simple, take something embarrassing (preferably violent) and slap the words FAIL on it. FAIL also has the advantage of finding its way into the vernacular along with its kissing cousin Epic FAIL.
“Fail” is the name of a popular Internet meme where users superimpose a caption, often the word “fail” or “epic fail,” onto photos or short videos depicting unsuccessful events or people falling short of expectations. In July 2003, a contributor to Urban Dictionary wrote that the term, “fail,” could be used as an interjection, “when one disapproves of something,” citing the example: “You actually bought that? FAIL.” This most likely originated as a shortened form of “You fail” or, more fully, “You fail it,” the taunting “game over” message in the late 1990s Japanese video game Blazing Star, notorious for its fractured English.
Either an interjection used when one disapproves of something, or a verb meaning approximately the same thing as the slang form of suck.
Video Search Results: 748,000 – 5
Photo Search Results: 537 – 2.5
Search Volume: 12,100,000 – 5
Blog Search Results: 27,354 – 3
News Search Results: 17 – 2