Bottom Line: The Internet loves a good catchphrase, especially when it is mixed in with a healthy dose of embarrassment. Boom Goes The Dynamite has all of the authenticity of found footage combined with the joy of watching someone publicly lose face. Add to that the fact that it was on local television and a meme is born.
Brian Collins, a college sports anchor, fumbles his way through a highlight reel. Most of the video is incoherent except, of course, for the now famous catch-phrase. Internet celebrity followed close at its heels.
Phrase coined by a Ball State news anchor during what was to become the worst sports broadcast ever performed. Attempting to be like the guys on Sports Center, this ridiculous phrase constituted the only semi-coherent words spoken throughout the broadcast, indicating to the general public that his entire session was centered around this laughable quip.
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